The World Padel Tour reinforces its sponsorship area with the signing of Álvaro Cimarra

World Padel Tour winning shot, which incorporates Álvaro Cimarra as Senior Marketing Partnerships, Sales & Sponsorships.

The World Padel Tour bets on a young executive to strengthen his marketing, sales and sponsorship department: Álvaro Cimarra. From La Jugada Financiera we congratulate our collaborator for this new stage in his professional career.

Álvaro Cimarra is Bachelor of Marketing and Commercial Management from ESIC. In addition to Master in Direction and Management of Sports Entities from the Polytechnic University of Madrid. As well as Master in Sports Marketing and Sponsorship Management by ESIC.

Before signing for the World Padel Tour, Álvaro Cimarra worked for one of the leading eSports clubs in Spain, MAD Lions E.C., as Sponsorship & New Business Sales Manager. Previously, he had the opportunity to work for Unipublic (La Vuelta), a subsidiary company of ASO Group, a world leader in organizing sporting events such as the Tour de France or the Dakar Rally, and exclusive organizer of one of the most impactful events such as The Tour of Spain, as Senior Sponsorship and New Business Sales Executive.

In addition, he has worked at the Be Water Marketing & Comunicación agency, focused on the world of basketball.

It also highlights his time at UD San ​​Sebastián de los Reyes, where he held the functions of Sponsorship & Digital Marketing Manager; and by the international sports marketing agency Havas Sports, in which he carried out the work of Sports Marketing & New Business Executive. Among other professional experiences, in addition to practicing as a Freelance Consultant for several relevant sports projects

Throughout his professional career in the sports sector, he has developed a wide variety of functions. Which have led him to consider himself a specialist in areas such as “marketing, communication, eSports, sponsorships and events“. With experience in areas such as “income generation, relationship with large brands, activation of agreements, experiential marketing or CSR”.

Now he will put his more than ten years of experience at the service of the most important professional paddle tennis circuit internationally. And it will be in charge of the “recruitment, coordination and monitoring of external resources through collaboration agreements and local, national and international sponsorships < / strong> and the commercialization of VIP Boxes and ticket packages for each tournament , to enhance the commercial area of ​​the best paddle tennis circuit in the world “ .

A growing WPT

And it will be in charge of “generating income derived from external resources through collaboration agreements and local, national and international sponsorships and the marketing of VIP Box packages for each tournament, to enhance the commercial area of ​​the best paddle tennis circuit in the world”.

A growing WPT

The intention of the World Padel Tour is to continue growing in the commercial area after signing sponsorship agreements with such important brands as Estrella DAMM (Official Beer) as Main Sponsor; Volvo Car (Official Vehicle) and SegurCaixa Adeslas (Official Insurer) as Premium Sponsors; Herbalife Nutrition (Sports Nutrition) and Lacoste Watches (Official Watch) as Official Sponsors; Head (Official Ball), Adidas (Backpack and Official Paletero), Bullpadel (Official Technical Clothing), NOX (Official Racket / Racket) and Joma (Official Footwear) as Technical Sponsors; and brands such as Mondo Ibérica (Official Surface), Gardena (Garden Products – Husqvarna), GLS Spain (Transportation and Official Logistics), Valecuatro (Official Cassual Wear), Led Projects (Official Lighting), BestSet (Track Installation) and (Video Scoreboard Technology) as Official Suppliers.

At a sports level, the growth of the circuit and the expansion of paddle tennis worldwide is spectacular. This season the professional paddle tennis circuit World Padel Tour 2019 , starts with the vitola of being the most international in history, since it will have nine tests outside Spain in cities such as Buenos Aires (Argentina), Bastad (Sweden), London (United Kingdom), Lisbon (Portugal), Sao Paulo (Brazil) and Mexico DF (paddle tennis was born in 1969, in the Aztec city of Acapulco), in addition to having two exhibition tournaments: one in London (United Kingdom) and the other in Brussels (Belgium) and a Challenger Tournament in Paris (France). In Spain a total of thirteen tournaments will be held in cities such as Marbella (the cradle of paddle tennis in Spain), Logroño, Alicante, Vigo, Jaén, Valladolid, Valencia, Mijas, Madrid, Menorca, Santander, Granada, to end the season with the Final Master at the Palau Sant Jordi in Barcelona.

© World Padel Tour Photographs

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